Qualitative

Qualitative Data Gathering Techniques And Facilities

Facilities: 2 discussion rooms, with one-way mirror viewing rooms and equipped with audio and video taping, and simultaneous translation

Techniques:

1. In-depths Interviews

• Standart depth interviews(in –facility or telephone)
• Paired depths
• Friendship Depths

1. Focus Group Discussion

• Standard groups
• mini-groups
• Extended creativity groups
• Friendship groups
• Conflict groups Triads
• Online groups

1. Ethnographic observations
2. Accompanied shopping trips (AST)
3. Web usability tests
4. Car or appliance clinics
5. Projective techniques
6. Enabling techniques
7. Brainstorm sessions
8. Simultaneous translation
9. Assisted Shopping
10. Trips Clinic tests
11. Creative Workshops
12. Ethnographic and exploration studies
13. Exit Interviews
14. Expert interviews
15. Ideation / creative sessions with consumers
16. Laddering Technique Interviews
17. Observation
18. Application of Projective Techniques
19. Laddering Techniques
20. Word Association & Sentence
21. Completion Cartoon & Bubble Pictures
22. Brand Personification
23. Collages
24. Dreams
25. Workshops